47 Fashion And Beauty Products Reviewers Adore

Jun 23, 2023

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed collects a share of sales and/or other compensation from the links on this page.

Including a mascara that costs less than $5 yet makes it look like you're wearing falsies.

BuzzFeed Staff

Unless otherwise specified, all sizes in this post are listed in women’s.

Promising review: "This stuff is incredible. I have suffered from minor acne for almost two years and I finally realized the products I was using were far too harsh for my dry, sensitive skin. After using gentle products and eventually moving onto K beauty, I found this to lighten all the scarring from the years of picking at my breakouts. My scarring is still a bit noticeable but it was gotten tremendously better thanks to this product and this product alone." —Marc

Get it from Amazon for $15.68.

Promising review: "I never, never, never leave reviews on products, but with this one, it's well worth it and I haven't even worked out in it yet! I'm a 36DD (I ordered a large for reference), so finding a good and supportive, sports bra can be a bit difficult to find. I found this one the way a Gen Z'er does: TikTok. It's absolutely deserving of the praise it gets! This sports bra can even double as a tank top if you're running from the gym to get coffee or to home, so it's absolutely perfect! It's such a cute top and I can't wait to see how well it supports my workouts! I bought it in dusty blue and I'll be back for more of the colors!" —Robert

Get it from Amazon for $22.99 (available in sizes XS—3XL and in 25 colors).

BuzzFeed editor Jenae Sitzes says: "I first put this setting spray to the test for a wedding that involved taking multiple trains in and out of Manhattan on a hot day and being in crowded rooms where airflow was ~limited~. As such, I was sweating up a storm, but my makeup looked *flawless* by the time I got home that night — all thanks to this Urban Decay setting spray that I knew after one use I'd be repurchasing. I'm new to setting sprays, so it felt weird at first to spray something *on top* of my carefully crafted makeup look, but it dried in no time without messing anything up. It also didn't feel heavy or sticky on my face — it didn't feel like anything at all, actually — and my makeup looked better than it ever has after hours of wear. (For reference, I have dry, sensitive skin, and it caused me no issues.)

Soon after that event, I put it to an even bigger task: surviving sweat, tears, and 12 hours of wear for the Taylor Swift Eras Tour. My makeup look (pictured above) was done by 2 p.m., and thanks to my now highly trusted Urban Decay spray, it stayed completely intact (minus the lipstick I purposefully wiped off while scarfing down post-concert pizza) until the time I got home just after 2 a.m. Here's what it endured during that timespan: multi-leg public transportation to and from the venue, waiting in lines under the blaring sun to get in, multiple meals and drinks, jumping, screaming, and literally full-on crying multiple times during the show. My liquid eyeliner, eyeshadow, non-waterproof mascara, foundation, blush, and even glitter (for the most part) were unfazed, and I owe it all to this setting spray."

Get it from Amazon for $16+ (available in two sizes).

Mr Water New York is a New York-based small business featuring vintage-inspired dresses, coats, and more.

Promising review: "One of the prettiest dresses I’ve ever worn! Received tons of compliments! The dress fit perfectly. So happy I bought this and can’t wait to wear again ☺️♥️." —Etsy Customer

Get it from Mr Water New York on Etsy for $109 (available in sizes XS–XXL).

It's recommended for use on damaged, over-processed hair of all textures.

Promising review: "TikTok made me buy this the first time. I liked it enough to buy it again. It leaves my hair super hydrated and soft. If you have issues with oily hair, maybe not for you. But those with dry or curly hair needing moisture — yes yes yes! Keep the box for directions because you can’t read the ones on the bottle if you don’t understand the language." —Kandyce D.

Get it from Amazon for $7.25.

And read our full review of Elizavecca's Hair Protein Treatment.

Promising review: "Oh, I just love these! I’ve never bought clothes from a store I wasn’t sure of, so I was nervous that these would arrive looking nothing like the photos...but to my surprise, they were perfect and soooo comfy! They hit above the ankle, but I rolled them once or twice. They aren’t actually linen but very similar. Also, I haven’t put them in the dryer, just line-dried." —Jessy

Get it from Amazon for $26.99 (available in sizes S–3X and in 21 colors and patterns).

Promising review: "I had originally seen these pair of glasses on TikTok and was very eager to buy them and let me tell you, they did NOT disappoint. They are very sturdy, fashionable, and look like a high-end pair of glasses." —Alejandra Larios

Get it from Amazon for $9.99+ (available in 30 colors and packs).

Promising review: "Acne scars? Read this. I found out about this product while scrolling through TikTok last week. It came highly recommended, so I decided to look up the price on Amazon. After reading several reviews, I figured I might as well try it out. Today is the fourth day I used the product on my face. My skin looks dewy and nice. The discoloration on my cheeks from a few years old acne scars is improving. My skin looks younger — it’s hard to describe, but I can see a difference. It looks less rough. I’ve been using it morning and night." —Yasmin Rodriguez

Get it from Amazon for $9.99+ (available in three sizes and also a 24-pack).

Promising review: "This blouse is definitely a statement maker. I love how voluminous the sleeves are, it really adds so much drama to any outfit. The material is definitely thicker than expected but it makes it feel more luxe!" —Wyatt

Get it from Amazon for $49.99+ (available in sizes XS–XL and in 10 colors).

Youthforia is an Asian woman-owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients.

Check out a TikTok of the BYO Blush in action.

BuzzFeed Shopping writer Emma Lord says: "I tried this out myself and I have to say, it is WILD watching it adjust to your skin's pH in real time. It was a very bright pink at first but super easy to spread — a bit like Glossier's Cloud Paint, except personalized. It's very long lasting, too — I applied in the morning and could still see a rosy glow by the end of the day."

Get it from Amazon for $35.99 or Youthforia for $36 (available in four colors).

It's recommended to use this product on the ends of your hair (be careful to avoid your scalp) two to three times per week on wet hair after you shampoo. You should use one dose if you have fine to medium-textured hair, two to three if you have thick to curly-textured hair, and add one extra dose if you have long hair.

Promising Reviews: "Yes, I actually saw this product reviewed on TikTok and had to try it. It is amazing stuff, OMGOSH!!! I have already purchased my second bottle. I have a lot of hair, and it gets tangled easily this stuff made it soft and manageable after the first use. PLEASE be careful not to get it on your scalp it does start to feel warm almost like when you have had your hair color on too long, I just use it more towards the ends. Overall great stuff." —Jennifer Borchers

"I don’t usually do reviews on products, but for this one, I absolutely have to. I have 3c-type hair and struggle with a lot of breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would've thought this brand would work on my hair. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen." —Theressa Hailey

Get it from Amazon for $8.97.

Promising review: "I never leave reviews— but I ordered this dress at the very last second to wear at a bachelorette party. It was comfortable, beautiful, and fit like a dream! I got so many compliments on it too. Will definitely wear it again!" —Morgan Singer

Get it from Amazon for $33.59+ (available in sizes XS–XXL and 21 colors).

Promising review: "I'm 27 and this is my second time purchasing these masks. I use these about once every other week or so. I have seen drastic improvements in my skin. After one use my skin was not nearly as dry and flaky. My face seemed a lot more supple and plump as well. After continued use, I have noticed the fine lines on my forehead are less noticeable and the overall texture of my skin is more smooth compared to bumpy looking. I also noticed I don't look as tired even though I'm exhausted LOL. My uneven skin tone has improved and my face has brightened some. I live and work in the city and I think you can tell by my skin appearance but after using these my skin looks fresh, soft, and has a nice glow to it even after one use. I will continue to keep these masks stocked in my vanity." —Rachel

Get a pack of eight from Amazon for $18.80.

Promising review: "I love these pants so much. It has a simple hook closure so that the fit is as flat as can be against your stomach. The fabric is comfy and breezy, and the look and feel of the pants make me feel like an old-timey gangster. Also, it has pockets!" —Aylabadayla

Get them from Amazon for $33.99+ (available in sizes XS–2X, short and long, and 32 colors and patterns).

Promising review: "What can I say, I saw a TikTok about this lipstick, and for $10 had to try it! The reviews are right, for some reason, this lipstick is better than even $20 name-brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, with no smudging, and it had to be removed with a makeup wipe. Fantastic product!!" —Claire

Get a six-piece set from Amazon for $9.99+ (available in three color combinations).

LelaSilk is a Vietnam-based small business that has been creating handmade clothing designed by local artisans since 2017.

Promising review: "Absolutely gorgeous! Fits so well, and there are different buttons sewn into the dress to help adjust the size. I'm in love with this dress. I'd wear it every day if I could." —Laura B

Get it from LelaSilk on Etsy for $109+ (available in sizes XXS–XXL or custom sizing, and 36 colors).

Promising review: "I saw this product on TikTok and decided to give it a try! This product is absolutely amazing! I have always had platinum blonde hair, and it always turns a golden blonde after a while. My hair is naturally dirty blonde. I even noticed it made my roots lighter. Will buy it again! A MUST-HAVE FOR PLATINUM BLONDES!" —Kelsie

Get it from Amazon for $29.99.

A couple of reviewers who found this on TikTok compare it to a similar Lululemon style.

Promising review: "These are amazing. I actually got the inspiration to wear these as work pants when I saw a girl ok TikTok pair her black Lululemon on-the-fly pants as work pants paired with a black blazer. I can’t stop wearing them to work. No one can tell they’re athletic/yoga pants. They’re super comfortable. I am addicted and even bought a second pair in another color. I now have both black and olive green." —Bianca Liquori

Get it from Amazon for $35 (available in sizes XXS–XXL and 16 colors).

Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years and I bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use, and these hold up very well and are much better than the RT. I'm very happy with my purchase and the price. I will definitely continue to buy." —chris

Get a set of five from Amazon for $5.94+ (available in eight color combinations).

Promising review: "I bought this product after seeing it on TikTok, and I can say that it lives up to the hype. I have used it overnight and before my makeup, and it works great either way. It makes my lips feel so soft and hydrated." —annadova

Get it from Amazon for $24 (available in eight scents) or from Sephora for $29 (available in six scents).

JW Pei is an Asian family–owned brand with minimalist accessory designs that are made with sustainable vegan materials.

Promising review: "I hesitated to buy this for months and finally bought it for a wedding. Worth it. The quality is amazing for the price, and it’s so versatile. I’m considering buying it in other colors." —Emily

Get it from Amazon for $79.99+ (available in 36 colors).

Promising review: "Someone recommended this product to me on TikTok, I was unsure of the quality because it was such a cheap price. I have cried and swam, and this stuff doesn’t come off easy! It’s great. Not to mention it lasts a long time! I am happy with this brand." —Shay Lastowski

Get it from Amazon for $14.97+ (available in four sizes).

Promising review: "I purchased Dusk first because I saw it on TikTok. It’s so creamy and easily blendable. Dusk is great for during the day. I purchased Storm second for at night or going out. I never thought I would like a cream blush. I have always been a powder girl. I may never go back!!!" —Felicia

Get it from Glossier for $20 (available in 10 shades).

Read our full review of Glossier's Cloudpaint.

Promising review: "This is a great loose-fitting sweater. So comfortable. Great to lounge around the house in sweats or throw on some leggings or jeans and run errands. I wear it a lot." —Michelle S.

Get it from Amazon for $39.89+ (available in sizes XS–XL and in 33 colors and styles).

Promising review: "With just a single sweep or two, this made my lashes very long and thick looking. At 53 years old, I've never used a mascara that gave such a dramatic effect with so little work. I'd been using false lashes, but this works so well, I'll save the falsies for special occasions. It stays in place and doesn't smudge all day, even when it's warm out. I've already recommended it to my friends, and they love it, too." —NOLA Amazonian

Get it from Amazon for $4.99.

Promising reviews: "I have always had serious dark circles and bags under my eyes and this has really changed this for me. The results are incredible. The puffiness is gone. The dark circles are hardly noticeable. My sensitive skin has not broken out. I never write reviews, but this was so good that I had to write a review. This actually works." —Ben

Get it from Amazon for $9.99.

Promising review: "I saw this on TikTok and fell in love with the dress! This dress is very cottage-core and fits well. The dress also has a slip under it, so that it isn’t too sheer, and the sizing is correct for the most part (depending on your bust as the top half of the dress is made of “stretchy” material). I would definitely recommend this dress! Buy it if you’re thinking about it." —Jin

Get it from Amazon for $37.99 (available in XS–XL and in 33 colors).

Promising review: "I hope this never gets discontinued because it will take me forever to go through the bottle, but I love it. The color LOVE is so perfect, and I imagine will be great on so many skin tones. So pigmented. Honestly really fun to use. It seems overwhelming and like a lot of pigment, but it blends so well. TikTok make me buy it, and I definitely don’t regret it and will probably end up buying other colors." —AlexaX

Get it from Sephora for $20 (available in eight radiant shades and three matte shades).

Promising review: "Bought this dress for my cousin's wedding, and it was PERFECT. It fits so perfectly and didn’t show too much, even with the low cut! I’ll take 10 more please." —Scarlett Haney

Get it from Amazon for $39.98+ (available in sizes XS–XXL and 38 colors, patterns, and sleeve lengths).

Promising review: "Like so many, I was brainwashed by TikTok into buying this rather expensive lotion...then I bought one for my mom and one for my sister and five more for myself as they became harder to find. My favorite thing about it is the smell. Lightly tropical/coconutty but nothing overwhelming. Every time I wear it people say, 'What are you WEARING?' like I have some amazing perfume on. Besides that, it really is a great moisturizer. I’m not usually a sucker for marketing, but this was so worth it." —Kristen

Get it from Amazon for $45.60.

Promising review: "Buy it! This is so comfy and cute! I was very hesitant because of the price, but I'm glad I did it. I love the little thumb holes on the side — it makes me look so cute. I literally just bought another one because it's so worth it." —Sam W

Get it from Lululemon for $118 (available in sizes XS/S–XL/XXL and in 11 colors).

Promising review: "This product lives up to its reputation and all of the great reviews! I wish I had bought it sooner! For reference, I have extremely sensitive skin, and I have had zero issues with this serum! Also, I enjoy the packaging and drip dispenser!" —Eva P.

Get it from our Goodful shop for $36.

Promising review: "I took a chance on ordering this dress. I am so glad I did because I absolutely love it. The fabric is soft but not see-through and has some stretch to it. The pockets are fantastic! I wore it with some leggings and sneakers. It's a great comfortable dress I’ll wear again and again." —Ashley Gilbert

Get it from Amazon for $33.95 (available in sizes 14–26 and in 27 colors, prints, and sleeve lengths)

Promising review: "I have very thin and light body hair, so any form of removal (shaving, waxing, etc) usually leaves me with a lot of ingrown hairs. I've tried body scrubs and washcloths and neither really does a great job. I saw this product recommended by a dermatologist on TikTok and thought I'd try it — it's amazing! I also have very sensitive skin, and this mitt doesn't leave my skin irritated at all. However, absolutely do not use this mitt on your face, neck, or other sensitive areas, it would be way too harsh.

I like to use this mitt first when I get in the shower, then use a body wash (a gentle chemical exfoliant) and follow up with body lotion for dry and sensitive skin. This whole routine is fragrance-free and leaves my skin feeling very soft and moisturized." — Kat

Get it from Amazon for $7.99 (also available in a set of two).

You'll get one lip plumper and one minty sleeping mask for your lips.

Promising reviews: "I loved this stuff, it was magic. The evening moisturizer was fabulous. It is the first plumper that actually works for me. Will be buying more for gifts!!!!!" —Alexandra

"I discovered this product from TikTok, and I had to give it a try. I tried the day lip plumper and within a few seconds, there was a subtle tingling/burning that lasted for a few minutes but as it occurred, the plumping started to happen! It made a noticeable difference and made my lips look like I had filler! I'm obsessed!! —Amazon Customer

Get it from Amazon for $9.98.

Promising review: "This dress is so nice! It's a must-have! It's definitely a wash-and-go dress. You can dress it up with a sandal and a cute necklace or down with a pair of Converse. I'll definitely be ordering more in different colors for my wardrobe!" —BBMai

Get it from Amazon for $20.99+ (available in sizes L–5X and in 28 colors, patterns, and sleeve lengths).

Promising review: "I found this on TikTok, and I’m so pleased with the results. My nails are getting stronger and growing. And the best of all, not chipping. Love it." —sidna saavedra

Get a .25 fl oz bottle from Amazon for $9.90 (also available in two other sizes).

Promising reviews: "I purchased this corset after watching a TikTok of another girl talking about how great it is. It did not disappoint! It fits nicely, and I got lots of compliments on it! Someone else pointed out to me that the fabric looks expensive and just like another bustier for over twice the price." —Elizabeth

"A great dressy top for any occasion! I loved the feel of the top — silky inside and mesh corset externally. There was a good stretch that I kinda wished I got a smaller size, but I didn’t want to risk it being too tight and shorter length. It was surprisingly very comfortable and an attention grabber!" —Victoria

Get it from Amazon for $19.99+ (available in sizes 00–20 and in 20 colors and styles).

Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! It goes on smooth, and you don't need to use a lot. I put it on before I put on my foundation. It makes a huge difference. Highly recommend and will buy again!!" —Brooks Crim

Get it from Amazon for $8.49.

Klassy Network is a woman-owned small business known for its Brami (bra + cami) tops. They also sell blouses, bottoms, swimwear, and eyewear.

Promising review: "THE most comfortable tank top ever! I'm seriously considering throwing away all of my bras and wearing these all day every day. So glad I found them! Definitely going to order more." —Elizabeth G.

Get it from Klassy Network for $31.20 (originally $39; available in sizes XXS–3XL and in three colors).

Promising review: "TikTok made me do it. I never knew I had 3A curls until I used this brush. It evenly spreads product throughout the hair and clumps up your curls. It’s just an amazing brush!" —mariela

Get it from Amazon for $23.95 (available in three styles and nine color sets).

Promising review: "I heard all about these on TikTok, so I decided to order. I switched my birth control and was having a ton of breakouts, these are amazing! They helped me stop picking at my face and my skin is so clear now. I will always have these in my house from now on!" —Kiara Galloway

Get it from Amazon for $11.97.

Promising review: "I love this blazer so much. I want one in every color. I am typically a size 16. I ordered an XXL to be on the safe side. It fits great. I think an XL would have fit good too. I wore it for the first time today and got so many compliments. The fabric has a little stretch but not too much that it will lose its shape." —Mommameeks

Get it from Amazon for $29.95 (available in sizes 4–22 and 31 colors).

BuzzFeed Shopping Editor Natalie Brown says: "Thanks to a ~sample sale~, I got my hands on a gorgeous unlined silk dress last summer that I LOVED but absolutely could not wear with a bra, not even a strapless one. Queue an Amazon search for pasties, because quite frankly I'm self-conscious about my nipples deciding to poke out while I'm wearing just a silk dress (and my boobs are the type that don't necessarily need support all of the time). There I found something even better than I expected: these self-adhesive silicone pasties called Nippies that are 100% invisible under clothes, so comfortable I barely notice I'm wearing them, and, at least so far, pretty darn reusable.

I've worn them four or five times now, washing with hand soap and water afterward every time as directed, and they're exactly what I needed! It's simple: you stick 'em onto clean, dry, lotion-free skin, and they stay put and comfy for hours, even through moderate sweat. They've performed perfectly every time I've worn them: for day-long shopping excursions, outdoor parties, and for nights out dancing. They come in a small reusable storage box with two stiff plastic domes for them to sit on, so they'll stay perfectly intact and dust-free in your drawer and are easy to pack for travel. Oh and over 14,000 reviewers — like, five times the number of people in my high school graduating class — have rated them 5-stars on Amazon, so I know I'm not alone in my success with them!"

Get it from Amazon for $26.50+ (available in two sizes and five shades).

Promising review: "After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself." —LuckLocust

Get it from Amazon for $11.88.

Promising review: "This is by far one of my favorite purchases. It's an awesome skirt, and the price was unbelievable. I'm so happy I purchased this. It looks way more expensive than it is. I get tons of compliments every time I wear it. Buy it, you won’t be disappointed" —Jen Francis

Get it from Amazon for $25.99 (available in sizes XS–XL and in eight colors).

Promising review: "Yes, I bought this because I saw it on TikTok, and yes, this is as great as I thought it would be!! Suuuper comfortable and now my to-go bra! I bought three right off the bat after reading other great reviews. I have worn all of them alone while working out and as a bra for every day." —Sarah S

Get it from Amazon for $17.24 (available in sizes S–XXL and 20 colors).

Reviews have been edited for length and/or clarity.